V1: MVPDatastroom
First-party pixel / service worker
One simple script replaces the entire GA4 + GTM + client-side tagging setup. Faster, more reliable and with less impact on your site speed.
Features
One platform replaces the entire stack
The average analytics setup consists of GA4, Google Tag Manager, a CDP, an attribution tool and manual exports. rAnalytics replaces all of this with one simple, faster and more reliable solution, where you remain the owner of all data.
V1: Available now
Core product
The full rAnalytics stack: data stream, database, transformation layer and reporting.
V1: MVPDatastroom
Real-time data stream
Data is available immediately when an interaction occurs. No delays, no daily batch exports.
V1: MVPDatabase
Database in your ownership
Your data lives in a database that is fully yours, hosted in the cloud of your choice (Google Cloud, AWS, Azure). Direct access to raw tables.
V1: MVPRapportage
dbt transformation layer
Raw data is automatically transformed from bronze to silver to gold, directly usable for reporting and analysis. More scalable than Dataform.
V1: MVPRapportage
Looker Studio dashboards
Standardised reports and visualisations. Includes a web performance dashboard. Ready to deploy, no months of setup.
V1: MVPRapportage
Data-driven attribution model (DDA)
Out-of-the-box data-driven attribution for a more complete view of your marketing channels.
V2: Roadmap
Advanced modules
Extensions and advanced analysis modules available as add-ons.
V2: Roadmap
ETL to marketing tools / CRM / ERP
Automatic data flows to your existing tooling: CRM, ERP, advertising platforms.
V2: Roadmap
Marketing Mix Modeling (MMM)
Understand the incremental contribution of each marketing channel with advanced statistical models.
V2: Roadmap
ROPO analysis
Bridge online orientation and offline purchase. Measure the full customer journey.
V2: Roadmap
Identity resolution / stitching
Link anonymous sessions to known customer profiles for a holistic customer view.
V2: Roadmap
RFM segmentation
Segment customers on Recency, Frequency and Monetary value for targeted campaigns.
V2: Roadmap
Lead qualification
Automatically score and qualify leads based on behavioural data.
V2: Roadmap
Purchase prediction & audience builder
Predict purchase intent and build audiences for advertising platforms.
Comparison
Comparison
GA4 Free vs Google Analytics 360 vs rAnalytics, all features side by side.
| Feature | GA4 Free | GA360 | rAnalytics |
|---|---|---|---|
| Price | Free | >€5,000/month | €495/month |
| Data ownership | — | — | |
| Real-time data (no day delay) | — | ||
| Cloud of your choice | — | — | |
| No sampling | — | ||
| Minimal site impact | — | — | |
| Privacy-first / Locally hosted | — | — | |
| dbt transformation layer | — | — | |
| Unlimited events | — | — |
Ready to get started?
Book a demo and we'll show you how rAnalytics works for your situation.