Pixel in your own code
The pixel is part of your website, not a third-party script. To ad blockers and browsers it’s simply your own code.
Features
What’s in rAnalytics?
From the pixel in your own code to the reports in your dashboard. The newest parts are at the top.
Product view
The pixel
Measuring from your own website
Service worker pixel
The pixel runs as a service worker, separate from the page itself. Events are sent in the background, even when a visitor has already clicked through to the next page.
In the dashboard
New tabs in the dashboard
Session recovery
Shows how visits continue after a page change, a return from the payment page or a consent choice. One visit stays one visit, even when it’s interrupted along the way.
Bots
Traffic marked as bots, split into AI bots and crawlers, with the pages they visit.
Conversion paths
The routes visitors take before they convert, with the channels and pages they pass along the way.
Explorations
Build your own analysis with the dimensions and metrics you need, without exporting first.
Always included
The basis of every package
Real-time data stream
Every event is in your database within seconds.
Database in your own cloud
Google Cloud, AWS or Azure, with direct access to the raw tables.
dbt transformation layer
Raw data is automatically turned from bronze into silver into gold.
Self-hosted dashboard
Standard reports and a web performance dashboard, ready to use.
Data-driven attribution
An attribution model on your own data, without an extra tool.
Roadmap
What we’re working on
These modules will become available as add-ons.
- Connections to CRM, ERP and ad platforms
- Marketing Mix Modeling
- ROPO analysis
- Identity resolution
- RFM segmentation
- Lead qualification
- Purchase prediction and audiences
Comparison
rAnalytics next to the alternatives
How rAnalytics compares to GA4, GA 360, Piwik PRO, Matomo and Simple Analytics.
| What matters | rAnalytics | GA4 free | GA 360 | Piwik PRO | Matomo | Simple Analytics |
|---|---|---|---|---|---|---|
| First-party tracking script | ||||||
| You own the raw data | ||||||
| Real-time data | ||||||
| Privacy compliant by default | ||||||
| No sampling or event caps | ||||||
| EU data residency | ||||||
| No platform lock-in |
- Full support
- Partial / conditional
- Not supported
Book a demo with Wout
Wout will show you how rAnalytics would run on your website and answer your questions.