About
Putting data back with the client
rAnalytics was born from one conviction: businesses must own their own data, not be dependent on large tech platforms that set the rules.
Mission
Our mission
Businesses blindly trust Google Analytics. The tool is free, but the price is your data. Google decides what you see, how long data is retained, and what you can do with it.
We're building an alternative where the client is in charge. First-party pixel, own database, own reports. The technology is ours, but the data is yours.
That's not idealism. It's simply how it should work.
Independence
Not tied to one ecosystem. Cloud of your choice. No vendor lock-in.
Transparency
Open communication about what the platform does, what it costs, and what's on the roadmap.
Locally hosted
Data stays in the Netherlands. Privacy-first, GDPR-compliant by design.
Team
The team
Jamie Adjodha
Technical lead
Feiko Bierman
Commercial lead
Suze Löbker
Product lead
Wout Smelt
Managing lead
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Relevant Online
rAnalytics is a standalone platform, developed by and supported by Relevant Online. Relevant Online is a digital marketing agency with years of experience in data-driven marketing.
rAnalytics has its own identity, its own domain and its own website. The knowledge and infrastructure come from Relevant Online.