Data stream
Real-time data stream based on website and app interactions via a first-party pixel/service worker. Replaces the complex GA4 + GTM + client-side tagging setup with one simple, faster solution.
rAnalytics is a first-party analytics platform. A direct alternative to Google Analytics 4 and Google Tag Manager, where you own your data and your ads perform better.
The problem
Millions of businesses measure their website through Google Analytics. Free, but the data belongs to Google, not you. You have limited export options, always a one-day delay, and at large volumes you're forced into GA360 at €5,000 per month.
rAnalytics flips that around. One simple data stream replaces GA4 and GTM. Your database, your reports, and better input for your advertising algorithms. We believe this is the future of marketing analytics.
How it works
rAnalytics is built on three technical pillars that together cover the full analytics chain.
Real-time data stream based on website and app interactions via a first-party pixel/service worker. Replaces the complex GA4 + GTM + client-side tagging setup with one simple, faster solution.
Your data lives in a database that belongs to you, in the cloud of your choice. Direct access to raw tables. Includes a transformation layer (bronze → silver → gold) that makes data immediately usable.
Standardised reports and visualisations via a self-hosted website.
Data stream → Database → Reporting: the full chain in one platform
View demo dashboardWhy rAnalytics?
You own all your data, not a third party. That keeps you flexible in a world rapidly changing due to AI.
Data is available immediately. GA4 always has a one-day delay; rAnalytics does not.
The improved data stream feeds your advertising tooling. Better data quality = better-performing ad algorithms.
Much lower than GA360, Piano Analytics and Piwik Pro, with more control than any of those alternatives.
Far less impact on site speed than GTM with all its tracking tags.
The data stream connects directly to the client's own cloud. No influence from US-based parties.
Marketing mix models, data-driven attribution, RFM analyses and AI predictions are all possible on the same data stream.
Running on Google Cloud? You can get started immediately with BigQuery's Conversational Analytics.
Standard Looker Studio dashboards, no months of setup. Implementation takes us about 6 hours of work.
Target audience
Own your analytics data directly. Independent of Google. Suitable for lead generation and e-commerce businesses that want to measure conversions, attribution and customer behaviour on their own data.
Use rAnalytics as the standard analytics stack for all your clients. Earn recurring revenue through kickbacks and build your services on a solid, scalable foundation.
Learn about the partner programme →Comparison
GA4 Free vs GA360 vs rAnalytics, side by side.
| Feature | GA4 Free | GA360 | rAnalytics |
|---|---|---|---|
| Price | Free | >€5,000/month | €495/month |
| Data ownership | — | — | |
| Real-time data (no day delay) | — | ||
| Cloud of your choice | — | — | |
| No sampling | — | ||
| Minimal site impact | — | — | |
| Privacy-first / Locally hosted | — | — | |
| dbt transformation layer | — | — | |
| Unlimited events | — | — |
Pricing
Two clear options. No hidden costs. Less than 10% of the price of Google Analytics 360.
+ €500 one-time implementation (free with 6-month commitment)
Data stream only
For parties who manage their own data warehouse and BI setup.
Book a free demo and discover how rAnalytics fits your organisation.