Data stream
One first-party pixel replaces GA4, GTM and separate tags. Every event is in your database within seconds.
Your data, your platform
Numbers you can build on.
rAnalytics runs in your own codebase and your own cloud. Ad blockers don’t stop it, nothing gets estimated, and the data is yours. An alternative to Google Analytics 4 and Google Tag Manager, built by Relevant Online.
- Data in your own cloud
- No sampling
demo.ranalytics.nl
The false positive
rAnalytics95.5%
GA484.1%
Session startPaid traffic
Purchase+€234Direct trafficPaid traffic
The problem
Do you believe your own numbers?
You want to know how your business is really doing. But what’s in your report isn’t always measured.
The script never loads.
Ad blockers and browser privacy settings stop third-party scripts. That visit simply never exists in your reports.
The gap is filled with a guess.
When visitors refuse consent, Google models the missing conversions. You can’t see how, and you can’t check it.
The report is an estimate.
Sampling, data thresholds and “(other)” rows thin out the detail exactly where you need it.
The false positive
Modelled is not measured.
Extrapolated data looks complete, so it feels trustworthy. But every decision you make on it is a decision on an assumption.
Test on a Magento store, compared with the orders in the backend
Orders in the Magento backend100%
rAnalytics95.5%
GA484.1%
How it works
Three pillars, one platform
rAnalytics is built on three technical pillars that together cover the full analytics chain.
Database
A database in your own cloud, with the raw tables and a transformation layer that makes the data usable straight away.
Reporting
A self-hosted dashboard with standard reports. CLV and churn models run on the same data.
Real first-party
Server-side vs rAnalytics
Code served fromData sent toProcessed byStored in
GA4client-side tag
Code served fromGoogle’s servers
Data sent toGoogle
Processed byGoogle
Stored inGoogle, BigQuery copy next day
GA4 + server-sidemasked via your subdomain
Code served fromYour subdomain, Google’s code
Data sent toYour sGTM, forwarded to Google
Processed byGoogle
Stored inGoogle, BigQuery copy next day
rAnalyticstrue first-party
Code served fromYour own codebase
Data sent toYour own endpoint
Processed byYour own pipeline
Stored inYour own database
Controlled by GoogleLooks like yours, still GoogleControlled by you
The business case
How long do you let a campaign run that doesn’t convert?
A new campaign brings in clicks, but no orders. In GA4 you see that after 24 to 48 hours. With rAnalytics you see it within the hour and pause the campaign. Work out what that saves at your budget.
€
GA4: adjusted after
With GA4 (48 hours)€4,000
spent before you can adjust
With rAnalytics (adjusted in real time)€83
Saved per campaign€3,917
Illustrative example. GA4’s real-time report covers only the last 30 minutes and a few dimensions; complete, reliable data takes 24 to 48 hours.
Pricing
What it costs
€495/month
Plus a one-time €500 for implementation.
Run your own data warehouse and BI? Then you can take just the data stream, for €195 per month.
Included
- First-party pixel / service worker
- Real-time data stream
- Database in cloud of your choice
- Direct access to raw tables
- Transformation layer (bronze/silver/gold)
- Self-hosted Web Analytics dashboard
- Technical updates and security updates
FAQ
Frequently asked questions
What is included in the base licence?
The base licence includes the full rAnalytics stack: first-party pixel/data stream, database in the cloud of your choice, dbt transformation layer (bronze/silver/gold) and a self-hosted dashboard with standard reports. You pay monthly for technical updates, security updates and keeping the pixel and infrastructure current. Everything runs in your own cloud.
What does implementation cost?
Implementation is a one-time €500.
Is there a minimum contract duration?
There is no mandatory minimum duration.
Which cloud providers are supported?
rAnalytics works with Google Cloud Platform, Amazon Web Services (AWS) and Microsoft Azure. You choose the cloud where your data is stored.
How does the price compare to Google Analytics 360?
Google Analytics 360 costs approximately €5,000 per month. rAnalytics offers comparable or better functionality for €495/month, while you also own your data.
Book a demo with Wout
Wout will show you how rAnalytics would run on your website and answer your questions.